Monster Munch was a YCN brief for last year. It became a huge project for myself, Cat Anderson and Rachel Patrick. We are the various monsters. Cat = blue, Rachel = red and Me = yellow!
We decided in order to catch the nostalgia for students who grew up with Monster Munch (and people that didn't) was to home into clubbing culture. We created a viral campaign that has worked so well for many companies. We needed a catchy song so Rachel's friend DJ Tim put together this mix for us and then we got to work, dancing shoes, a stop-motion set of pom-poms and the monsters on a dancefloor (created with my PATIENT!!! hands) and a lot of fun (and neon make-up) later and we had this, which I am distinctly proud of.
It works so well as a campaign to a set of events that would begin in Freshers week. Fun and Monster shaped corn snacks all round!
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