The Graded Unit really took it out of me, I loved every minute but how strenuous it could have been? TWEAK was the word of the day and nudging things around was a painstaking process that I am going to have to get used to. I wanted to be super perfect but after all the logistical nightmares of the cards I am finally at peace with it, not sure if I would do it the same way again though! I could really have pushed the locality, provenance and quality of dinner! I created 5 posters that would be used as a teaser campaign that leads up to "Longpig?" which turns a charity into a culinary term.
The brief I translated into raising the profile of a charity dedicating themselves to dropping the stigmas surrounding Cannibals. I thought I could easily jump on the band wagon of the "foodie" nation. Know where your food comes from.
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